The YES! FAQ Sheet
I stole this idea from the 37signals blog when I was first starting Architekwiki.
Its simplicity, positivity and directness are very attractive. Check out the link to the blog.
Here is the concept of this technique: Give the one word “Yes” answer at the top of the page, e.g. “The Answer Is YES”. Then list all the questions that can be answered with YES, “Do you have experience in designing XYZ?” And so on.
Besides a website FAQ page there are other ways you can use this concept.
In a proposal to answer why they should select your firm
As part of a design presentation to answer, "What will this design do for you?"
As part of your request for a raise/promotion
As part of wooing a new employee
As part of your office policies explanation
In your marketing material
In your internal task methodologies, e.g. "Does every plan drawing or detail require a north arrow?"
In a rare case you might want to turn this upside down and make the answer to every question 'No'.
If nothing else this approach adds a little fun to some boring checklists.